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Vision & Mission

Our Vision

A Gracious Society Embracing Excellence in Restroom Culture

Our Mission

Building an excellent restroom culture by:
Encouraging owners to provide quality restrooms
Lobbying the cleaning industry to meet the right standards
Educating socially responsible users
Recognising organisations and individuals for their contributions

Our Core Values


We share knowledge and resources to achieve common goals through mutual partnerships and collaborations.


We initiate sustainable programmes to continuously generate a high level of public awareness on the importance of a good restroom environment.


We aim to set a world-class standard of excellence in the restroom environment through our quality work, commitment and service.